Just saw this Mastercard commercial, which makes me want to either tear my hair out, or go kick a puppy; maybe both:
“Helping Dad become a better man: priceless.”
I like most of the Mastercard “Priceless” ads. They’re clever and well-executed. This one, however, annoys me in so many ways.
It’s the latest example of ads and TV shows which portrays parents as stupid/lame/thoughtless and children as wise beyond their years. Ugh, what glurge! It used to be that parents were parents, and their role was to ensure that their children grew up to be good people.
Perhaps we’re seeing such a dramatic rise in spoiled mall brats because today’s parents are not truly being parents any more — they are trying to be “friends”, practicing “consensual living“, or some other such claptrap. We’re seeing the result of such “parenting” techniques in the spawn of many liberal, tree-hugging, save-the-whales types these days. And in commercials like this.
It also gets my goat, of course, for the blatant “greening of America” running through the commercial. There are far too many hypocritical Al Gore-types out there already; we don’t need to have mega-corporations (or anyone else — let alone that moppet from Hell in the commercial) lecturing us.
Do your part. Raise your kids properly. Don’t lecture others. It’s not that hard.